THE CONTEXT

In January 2023 Sweaty Betty’s campaign was geared towards striding into 2023 with boundless energy, ready to embrace a new year. Shot in Chile, the location was carefully selected to celebrate the natural world, nature, texture and light. Representing power and beauty in its purest form. Through the shots there is an infused mood of hope, freedom and futurism. A new found power through a sense of discovery and adventure igniting energy for the new season and beyond.

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THE TASK

Digital rollout of our Q123 campaign launch; 'Force of Nature.'

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