THE CONTEXT

In April 2024 Sweaty Betty launched their third collaboration with sister brand Merrell. The collaboration captures the sense of optimism that arises with Spring and champions self-care and connection with your sisters to feel good. Honing into the gorpcore trend the capsule collection mastered a range of technical capabilities, and advocated style through performance.

When leveraging these assets I wanted to protect their premium aesthetic when executing my design direction. I added clean layers and textures to give it an emotive and aspirational feeling that respected both the product and surroundings.

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THE TASK

Design direction for the third collaboration between two activewear giants.

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